Sofitel Design Brief
A Global Design Vision
for Sofitel Hotels
Client
Sofitel
Location
Global
Date
‍2024
Collaborators
Show +
Scope
‍Creative Direction
‍Interior Design Principles
Space Planning
Graphic Design
Content Creation
Sustainability Principles
Embracing the essence of art de vivre in a new design direction for the French luxury hotel brand.
The essence of French luxury lies in the “art de vivre” – the art of living well. Our brief was to combine heritage, sophistication, sustainability and contemporary elements that resonate with today’s discerning travellers, while promoting the art of living well.
A New legacy began by defining the signature spaces for Sofitel hotels, ensuring a unified global vision.
By prioritizing the needs of guests in the design of our hotel spaces, we created environments that feel connected and inviting. This approach facilitated a seamless flow for both guests and staff by thoughtfully integrating the customer journey into every aspect of the hotel.
Producing spatial design principles that blend aesthetic beauty, functionality, and sustainability.
By weaving elements of French culture and contemporary design into each space, A New Legacy created a cohesive yet dynamic interior identity, ensuring a luxurious experience which is unique to every guest and honours the Sofitel brand DNA.
Finally, we tied everything together by creating the ideal spatial flow & zoning for each Sofitel property.
Merging luxury with functionality, our best practice zoning plans illustrate the ideal relationships between spaces and services. They are designed with both the customer and staff experience in mind, while staying true to the brand's core values of elegance, sophistication, and French art de vivre.
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Sofitel Design Brief

A Global Design Vision for Sofitel Hotels

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Overview
Embracing the essence
of art de vivre and quiet luxury in a new design direction for the French luxury brand.
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Overview
A New legacy began by defining the signature spaces for Sofitel hotels, ensuring a unified global vision.
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Inspiration Gallery
Producing spatial design principles that blend aesthetic beauty, functionality, and sustainability.
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Wonderwall
Finally, we tied everything together by creating the ideal spatial flow & zoning for each Sofitel property.
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The back drop to the ‘inspiration gallery’ is a full height digital 'Wonderwall', which plays a meditative scene hand sketched by local artist Paper Hands.
The animation describes the local flora and fauna coming to life and populating The Quarry, complete with birdsong and water sounds which carry through the pavilion.
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