Accor Biophilic Guideline
A Nature Enhanced
Hotel Design Strategy
Client
Accor
Location
Global
Date
‍2022
Collaborators
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Scope
‍Creative Direction
Design Strategy
Interior Design Principles
Sustainability Principles
The Accor Biophilic Design Guideline employs experience led strategy, looking at the shift of expectations around travel and hospitality, and how guest wellness can be enhanced through harnessing the influence of nature.

A New Legacy were engaged to define the biophilic vision for Accor as a hotel group, as well as applying individual principles to each of the Accor luxury and premium brands.
First, we defined what biophilic design means to Accor, through research into each of their brands sustainability and design principles, as well as talking with employees.
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The next step was defining the vision for the Accor biophilic experience.
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Finally, we took a deep dive into each of the Accor brands, creating customer experience and interior design principles which looked at both the guest and staff experience for each brand.
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"A New Legacy exceeded our expectations in creating a content rich guideline on Biophilia".
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Accor Biophilic Guideline

A Nature Enhanced
Design Strategy

The Accor Biophilic Design Guideline looks at how guest wellness can be enhanced through harnessing the influence of nature.

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Client
Frasers Property
Scope of work
Creative Direction, Customer Journey, Interior Design,
Custom Furniture Design, Space Planning, Wayfinding
Collaborators
Architecture: Rothelowman
Landscape Design: Lat 27
Joinery & Fit Out: Ferrier, Arc & Ithic
Graphics: The Property Agency
Illustration: Paper Hands
Animation: Smith Brothers
A neighbourhood set in stone, The Quarry is Brisbane's most elevated and celebrated new development. A project of unique regeneration, with 100,000 subtropical trees replanted into the site and tiered ridges providing dramatic vantage points of the landscape.
A New Legacy were commissioned to enhance the visitor experience within the main architectural pavilion and sales centre.
Our aim throughout was to develop a strong sense of connection with the local environment, achieved through spatial installations that link the architecture, brand and landscape design and provide an inspired customer journey through the two architectural pavilions.
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Overview
First, we defined what biophilic design means to Accor
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Inspiration Gallery
The next step was defining the vision for the Accor biophilic experience.
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Within the 'Inspiration Gallery', mobile oversized picture frames are staggered to provide a meandering visual journey for the visitor, encouraging exploration at an individual pace and orientation.
The panels can also be configured to create a variety of unique spaces, becoming a circular meeting area or linear room divide.
Materials such as reeded glass allow the natural light of the site through and provide a layered aesthetic with planting and graphic design woven seamlessly together
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Wonderwall
Finally, we took a deep dive into each of the Accor brands, creating design principles for both the guest and staff experiences.
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The back drop to the ‘inspiration gallery’ is a full height digital 'Wonderwall', which plays a meditative scene hand sketched by local artist Paper Hands.
The animation describes the local flora and fauna coming to life and populating The Quarry, complete with birdsong and water sounds which carry through the pavilion.
"A New Legacy exceeded expectations in creating a content rich biophilic guideline".
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Client Testimonial
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"Over two years A New Legacy proposed, evolved and crafted ideas that elevated the experience, before seamlessly bringing it to life with our team of local makers.
All of our sales team want to work at the new space, which is a huge indication of its success and uniqueness.
A New Legacy were a pleasure to work alongside, and with no egos involved we were able to create something beautiful together"
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