Raffles Design Essentials
Defining Modern Luxury
for a Landmark Brand
Client
Raffles
Location
Global
Date
‍2022
Collaborators
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Scope
‍Creative Direction
Graphic Design
Content Creation
Interior Design Principles
Taking inspiration from the storied history of Raffles, we created a set of Design Essentials that define the Raffles luxury experience.
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By unifying seven guidelines, through a consistent visual style and tone of voice, we ensured all elements that create the Raffles experience were communicated to each destination.
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First, we produced content for each of the Raffles design guidelines. Developed with contemporary insights that were then interwoven with the storied history of Raffles.
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The functional packaging carries a touch of ceremony as the lid of the casing is lifted, revealing the seven books inside.
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Inside, the books are bound together by the iconic Raffles Palm, with each individual cover carrying a unique emboss.
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"A New Legacy encapsulated Raffles heritage with a cleaner, simpler elegance which carries Raffles into the future"
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Raffles Design Essentials

Defining Modern Luxury for a Landmark Brand

Taking inspiration from the storied history of Raffles, we created a set of Design Essentials that define the Raffles luxury experience.

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Client
Frasers Property
Scope of work
Creative Direction, Customer Journey, Interior Design,
Custom Furniture Design, Space Planning, Wayfinding
Collaborators
Architecture: Rothelowman
Landscape Design: Lat 27
Joinery & Fit Out: Ferrier, Arc & Ithic
Graphics: The Property Agency
Illustration: Paper Hands
Animation: Smith Brothers
A neighbourhood set in stone, The Quarry is Brisbane's most elevated and celebrated new development. A project of unique regeneration, with 100,000 subtropical trees replanted into the site and tiered ridges providing dramatic vantage points of the landscape.
A New Legacy were commissioned to enhance the visitor experience within the main architectural pavilion and sales centre.
Our aim throughout was to develop a strong sense of connection with the local environment, achieved through spatial installations that link the architecture, brand and landscape design and provide an inspired customer journey through the two architectural pavilions.
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Overview
By unifying seven guidelines, through a consistent visual style and tone of voice, we ensured all elements that create the Raffles experience were communicated to each destination.
+ Read More
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Inspiration Gallery
First, we produced content for each of the Raffles design pillars. Developed with contemporary insights that were interwoven with the storied history of Raffles.
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Within the 'Inspiration Gallery', mobile oversized picture frames are staggered to provide a meandering visual journey for the visitor, encouraging exploration at an individual pace and orientation.
The panels can also be configured to create a variety of unique spaces, becoming a circular meeting area or linear room divide.
Materials such as reeded glass allow the natural light of the site through and provide a layered aesthetic with planting and graphic design woven seamlessly together
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Wonderwall
The functional packaging carries a touch of ceremony as the lid of the casing is lifted, revealing the seven books inside.
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The back drop to the ‘inspiration gallery’ is a full height digital 'Wonderwall', which plays a meditative scene hand sketched by local artist Paper Hands.
The animation describes the local flora and fauna coming to life and populating The Quarry, complete with birdsong and water sounds which carry through the pavilion.
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Life Elevated
Inside, the books are bound together by the iconic Raffles Palm, with each cover carrying a unique emboss.
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The 'Life Elevated' space is defined through a central circular screen, layered with timber slats and a full height linen curtain for varying degrees of privacy during sales meetings.
Visitors are immersed in the aesthetic of an elevated lifestyle, through curation of locally crafted furniture and design classics.
"A New Legacy encapsulated Raffles heritage with a cleaner, simpler elegance which carries Raffles into the future"
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Client Testimonial
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"Over two years A New Legacy proposed, evolved and crafted ideas that elevated the experience, before seamlessly bringing it to life with our team of local makers.
All of our sales team want to work at the new space, which is a huge indication of its success and uniqueness.
A New Legacy were a pleasure to work alongside, and with no egos involved we were able to create something beautiful together"
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