Frasers Property Australia

In Progress:
Round Mountain
Sales Showroom

Client
Frasers Property Australia

Location
Brisbane

Date
‍2026

Collaborators
Show +

Collaborators
Show —

Architecture: Calvino
Landscape Design: Lat 27
Joinery & Fit Out: Ferrier
Graphics: Bullet

Scope
‍‍Creative Direction
Customer Journey
Interior Design
Custom Furniture Design
Space Planning
Wayfinding

The Round Mountain development is a sanctuary for families to rediscover life’s simple pleasures.

For Round Mountain, we envisioned a non-linear customer journey that begins well before guests enter the space—creating moments to engage, pause, and connect, while gently seeding a narrative of what life at Round Mountain could feel like. A space that evokes an aspirational lifestyle through residential references, down to earth materials and crafted design details. We worked with local artists and crafts people to build custom furniture and bespoke art installations both internally and externally throughout the landscape to help build and develop a sense of place.

First, we defined the signature spaces for Sofitel hotels globally, ensuring a unified vision.

By prioritizing the needs of guests in the design of our hotel spaces, we created environments that feel connected and inviting. This approach facilitated a seamless flow for both guests and staff by thoughtfully integrating the customer journey into every aspect of the hotel.

Creating spatial principles for each space that blend aesthetic beauty, functionality, and sustainability.

By weaving elements of French culture and contemporary design into each area, we created a cohesive yet dynamic interior identity for each space, ensuring a uniquely luxurious experience for every guest that honoured the Sofitel brand DNA.

Finally, we tied everything together by creating the ideal spatial flow & zoning for each Sofitel property.

Merging luxury with functionality, our set of best practice diagrams illustrate the ideal relationships between spaces and services. They are designed with both the customer and staff experience in mind, while staying true to the brand's core values of elegance, sophistication, and French art de vivre.

Frasers Property Australia

In Progress:
Round Mountain
Sales Showroom

Round Mountain is a sanctuary for families to rediscover life’s simple pleasures.

A space that evokes an aspirational lifestyle through residential references, down to earth materials and crafted design details. Working with local makers to build custom furniture and bespoke installations that help build a sense of place.

Client
Frasers Property

Scope of work
Creative Direction, Customer Journey, Interior Design,
Custom Furniture Design, Space Planning, Wayfinding

Collaborators
Architecture: Rothelowman
Landscape Design: Lat 27
Joinery & Fit Out: Ferrier, Arc & Ithic
Graphics: The Property Agency
Illustration: Paper Hands
Animation: Smith Brothers

A neighbourhood set in stone, The Quarry is Brisbane's most elevated and celebrated new development. A project of unique regeneration, with 100,000 subtropical trees replanted into the site and tiered ridges providing dramatic vantage points of the landscape.

A New Legacy were commissioned to enhance the visitor experience within the main architectural pavilion and sales centre.

Our aim throughout was to develop a strong sense of connection with the local environment, achieved through spatial installations that link the architecture, brand and landscape design and provide an inspired customer journey through the two architectural pavilions.

1/7
Overview

First, we defined the signature spaces for Sofitel hotels globally, ensuring a unified vision.

2/7
Inspiration Gallery

Creating spatial principles for each space that blend aesthetic beauty, functionality,
and sustainability.

Within the 'Inspiration Gallery', mobile oversized picture frames are staggered to provide a meandering visual journey for the visitor, encouraging exploration at an individual pace and orientation.

The panels can also be configured to create a variety of unique spaces, becoming a circular meeting area or linear room divide.

Materials such as reeded glass allow the natural light of the site through and provide a layered aesthetic with planting and graphic design woven seamlessly together

3/7
Wonderwall

Finally, we tied everything together by creating the ideal spatial flow & zoning for each Sofitel property.

The back drop to the ‘inspiration gallery’ is a full height digital 'Wonderwall', which plays a meditative scene hand sketched by local artist Paper Hands.

The animation describes the local flora and fauna coming to life and populating The Quarry, complete with birdsong and water sounds which carry through the pavilion.