Frasers Property Australia
In Progress:
The Fernhouse
Sales Experience
The Fernhouse
Sales Experience
Client
Frasers Property Australia
Frasers Property Australia
Location
Brisbane
Brisbane
Date
2026
2026
Collaborators
Show +
Show +
Architecture: Rothelowman
Graphics: The Property Agency
Graphics: The Property Agency
A seamlessly connected series of encounters which are elevated at every touch point, from first impression to lasting conversation.
The Fernhouse is carefully crafted to convey a compelling narrative of a luxury lifestyle for the target audience. Replicating the residents journey, the sales track sets the tone for life beyond the ordinary. Our Signature moments—community garden, layered facade, centralised kitchen, informal & formal seating, fernery and fullscale bathroom all combine to weave a seamless journey throughout the space.
First, we defined the signature spaces for Sofitel hotels globally, ensuring a unified vision.
By prioritizing the needs of guests in the design of our hotel spaces, we created environments that feel connected and inviting. This approach facilitated a seamless flow for both guests and staff by thoughtfully integrating the customer journey into every aspect of the hotel.
Creating spatial principles for each space that blend aesthetic beauty, functionality, and sustainability.
By weaving elements of French culture and contemporary design into each area, we created a cohesive yet dynamic interior identity for each space, ensuring a uniquely luxurious experience for every guest that honoured the Sofitel brand DNA.
Finally, we tied everything together by creating the ideal spatial flow & zoning for each Sofitel property.
Merging luxury with functionality, our set of best practice diagrams illustrate the ideal relationships between spaces and services. They are designed with both the customer and staff experience in mind, while staying true to the brand's core values of elegance, sophistication, and French art de vivre.
